Hi Everybody - it's been awhile again. I attended the Maryland Professional Photography Association (PPA) 2008 this past weekend - Friday thru Monday with 4 great speakers - Hanson Fong, Mark Campbell, Jamie Hayes and Mary Fisk-Taylor. Learnd some about studio work, flow posing, work flow, high-end glamour photography, and high-end marketing. I don't know how much will stick or how much I can apply about the marketing when the Hayes and Fisk team charge $300 for a studio portrait session, $125 for an 8x10 print, $1000 for an oil-touched 16x20 photo, and hope to average about $3000 per studio session. They partner with businesses like Saks, Mercedes Benz, and other high-end businesses in the Richmond area hoping to capture that type of clientel. If you are reading this, I have to assume that you are in this class of client. Just kidding. Like our photography and your life, our prices are real - for real people.
I submitted a print for competition and earned a merit for show exhibition along with a lot of other photographs from some of the best photographers in Maryland. My image didn't quite meet the judges standards for size, presentation, mounting, and lighting. However; I take great pride in the merit and a few comments by casual viewers. Some though it was the best photo in the display exhibition. Just a note - prints made for competition aren't normally the prints that clients buy or those that regular viewers appreciate. I have to learn more about the PPA judging game and start shooting images for competion besides shooting just for clients and for myself.
One of the neat little things I learned was about lightness perception explained with an illustration of the Koffka Ring. Gray is a standard used in photography for exposure control and is the most predominant shade in black and white photography. Click here for a short demo of when the same shade of gray can be seen as a different shade of gray.